GoWish launches new global designs and accelerates U.S. growth: “Today, half of GoWish's registered users are from the United States”

GoWish bets big on "wish signals"

Danish social shopping and wishlist leader Ønskeskyen, internationally known as GoWish, has launched a new Global Commerce Media division to spearhead a US-first growth strategy by helping brands activate consumer intentions through wish signals.

June 17, 2026

Snapchat confirms Danish wishlist app GoWish “broke benchmark”

Danish wishlist app and social shopping phenomenon GoWish, which has just reached 9 million registered American users, is delivering some of the best results with Snapchat and ‘First Snap’ in the US, reaching 45 million people in just one day, according to a new Snap case study.

March 19, 2026

One week until Christmas Eve: 20 Million wishes reveal what we want under the tree

With only one week to go until Christmas Eve, the digital wish lists are buzzing on the wish list app GoWish, which currently has more than 8.7 million registered US users. In a new study GoWish has analyzed more than 20 million new wishes in the US and Scandinavia, offering the maybe best clue as to what Americans and Scandinavians are hoping to find under the Christmas tree – and what is the one Gift of the Year 2025 you can’t go wrong with this season.

December 17, 2025

Two weeks until Christmas Eve: 20 Million wishes reveal what we want under the tree

With only two weeks to go until Christmas Eve, the digital wish lists are buzzing on the wish list app GoWish, which currently has nearly 8.6 million registered US users and has observed more than 20 million new wishes in the US and Scandinavia in just the past two weeks. A look into GoWish’ Christmas Crystal Ball survey therefore offers the maybe best clue as to what Americans and Scandinavians are hoping to find under the tree this Christmas – and what is the one Gift of the Year 2025 you can’t go wrong with this season.

December 10, 2025

Wishlist app GoWish hits no. 1 in the U.S. App Store ahead of the holiday season with 155,403 downloads in a single day

Wishlist app GoWish tops the US App Store charts ahead of the 2025 holiday season, which this past week has brought the Danish social shopping phenomena to more than 7.2 million US users, fueled by collaborations with Snap and other major digital platforms.

November 17, 2025

24 million new wishes added in just one month to GoWish shows what we want under the Christmas tree: Digital cameras are trending like its the year 2000

Even though there is a long time to the holidays, Christmas wish lists are already flying around online, according to new data from Scandinavian wishlist and Social Shopping phenomena GoWish, which has 6.9 million UK/US users and is currently the 2nd most downloaded app on the US App Store, and has recorded more than 2.3 million new UK/US wish lists in just one month with a total of 24 million wishes already.

November 4, 2025

GoWish appoints ex-TikTok GM Rich Waterworth as its new Chair and Co-founder Mads Dahlerup as its new CEO

Following recent investment by London-based private equity firm Capital D, Rich Waterworth, TikTok’s former General Manager for EMEA, has been appointed Chair of GoWish, while Co-founder Mads Dahlerup becomes the wishlist platform’s new CEO. Together, the duo aims to accelerate the expansion of the Scandinavian-born social shopping phenomenon, which has just exceeded 3.8 million American users, in a bid to corner the USD 700 billion p.a. global social shopping market through embracing Gen A and Z’s favourite social media platforms.

May 20, 2025

Snapchat’s Evan Spiegel lifts veil on GoWish’s “secret weapon” with Q4 report while Social Shopping platform passes the 10mill-user mark

The GoWish download frenzy was among the different focus points in Evan Spiegel’s Q4 earnings call for Snap Inc. following a successful partnership between Snapchat and the rapidly rising Scandinavian Social Shopping and wishlist platform, now the centre of a case study on how Snapchat helped secure more than 4.7 million downloads of the Danish wishlist app.

February 27, 2025

TikTok Case Study: GoWish Exceeds User Growth Goals During Off-Season

With a strategic approach to content creation and data-driven ads, we successfully acquired 1.3 million new users, 19 million new created wishes, and 1.5 million new wish lists on GoWish through a targeted TikTok campaign.

October 10, 2024

Astralis and GoWish announce strategic partnership ahead of Blast Premier – to make fans’ wishes come true

In a move to enhance fan experiences and introduce new dynamics in how the Danish esports leader engages with its global community, Astralis has entered into a strategic partnership with GoWish, the world’s no. 1 app for wishlists and Social Shopping, and now official sponsor of Astralis, to bring gamers closer to their favorite Counter-Strike team players and make one lucky fan’s wishes come true each month.

September 24, 2024